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The following workshops are running until the end of March 2025. Please contact kirsty.nelms@peacockdigitalmarketing.co.uk or apply via the Succeed and Grow programme here https://stokestaffsgrowthhub.co.uk/projects/succeed-and-grow/
How to Build a Business Website
This workshop will guide participants through the process of planning, designing, building, and launching a website. You can also use it to improve your existing website. You will learn about key aspects such as domain selection, hosting, how to set up a website with WordPress, how to access free templates, and how to structure the website. You will also review existing business websites and gather suggestions on how to improve them.
You will need something to record notes, and a laptop or large tablet if you have one.
Using SEO to Grow Your Business
This workshop will cover how to use Search Engine Optimisation to increase organic traffic to your website. You will learn how to plan and produce content around what customers want to know, including how to use AI to help you write blog articles to drive relevant website traffic. You will also learn about content pillars and how to use this approach to plan other content, such as social media.
You will need something to record notes, and a laptop or large tablet if you have one. You might also like to start a 14-day free trial of SERanking, some SEO software, so you can access this tool during the tutorial. This is not a requirement, and you can cancel the trial.
Easy-peasy Social Media Planning
This workshop will focus on boosting your business’ online identity through effective social media strategies. It will walk business owners through each platform and advise on platform selection, content creation and engagement strategies (including dealing with negative comments). Participants will learn how to create short videos for social media using free software, plus how to plan social media content and use social media scheduling tools. Work in groups to create a content calendar, helping you learn the process.
Creating Content with Canva
This workshop will teach participants how to create visual content to communicate messages effectively. It will cover key graphic design principles, such as colour theory and typography, and teach participants how to practically apply those principles using Canva (free graphic design software). Learn how to create professional social media content such as multi-post carousel images, banners, short animated videos and marketing materials, such as eBooks.
Nail Your Business’ Branding
This workshop will help participants identify and define their business through effective logo design and branding. It will first get businesses thinking about their Unique Selling Points (USPs) and how their core values and brand messaging will influence their wider branding. It will briefly cover colour theory and typography and will teach participants about the logo and branding design process. Businesses will even begin sketching ideas for their branding and gather group feedback on each other’s designs.